EP6 - Sam Narr on Green PR

In this week's episode I'm joined by Sam Narr to discuss running a PR Agency that reframes the climate crisis in new and engaging ways!

Sam is the founder of Kibbo Kift Agency, a specialist PR and Performance agency exclusively promoting climate solutions and social justice. In this episode, we discuss Sam’s journey from working in the fast-paced world of fashion and consumer PR to launching a boutique agency dedicated to promoting sustainability in ways that are both innovative and accessible. We’ll also dig into the challenges of balancing impactful messaging with making it appealing to new audiences—and why he believes creativity is key to shifting public perception. You can find more of Sam's work on Instagram under the handles @kibbokiftagency and @samnarr.